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Surfrider "Real Trash" Billboard

"Real Trash" Billboard 
The idea: organize a local beach clean-up and put all the found trash on a billboard. The billboard blew Surfrider's expectations away because although simple, it was a powerfully real way of shining a spotlight on the need to keep our beaches clean.

AwardsGold London International Award, Gold Clio, Gold Addy (National), Bronze Cannes Lion, Bronze One Show pencil, Bronze One Show Design pencil, and a Belding bowl.